The Scope of The Square is to bring the people of Savannah closer together through a potential entertainment district. Through signage, a website, Instagram page, and stickers, we can enhance what Savannah already does well and make it better known to locals, tourists, and students.
Currently, getting lost in what Savannah, Georgia has to offer has never been easier. There is insufficient awareness of events without a centralized calendar, and no cohesive identity of what you can find there. It causes a lack of community engagement, so instead of trying new things, the public repeats what it always does: going to the same places and doing the same things over and over again. It makes the city feel boring and stuck in repeat even though it has an exciting variety of events. So, what if we're repeating wrong?
What if we’re not focusing on the right things to repeat? After all, the best part of music is the chorus. It’s over and over, but that’s what makes it memorable. Because of this, the identity of the Square is based on dal segno, which is a musical tool that is Italian for ‘from the sign.’
It becomes a personal call to action to direct people to the beginning of a repeat. A place to come together for the most iconic part of the song. It’s connection and participation at its finest, together in the foundation of the city itself: the squares.
The project goal was to create a centralized entertainment district for Savannah, GA. I started with some research into Savannah and wanted to find what makes Savannah unique so I could emphasize that in the branding for this district.
Next I researched successful entertainment districts. I liked the New Orleans one, because they have a great calendar full of events and capitalize on how special the location is. It also works well in both tourism and with the locals, because the brand isn't trying to be something it's not.
The Austin entertainment district does well with its online presence. I liked how it was people-centric and promoted locals in their businesses as well as advertised more tourist places.
I wanted to look in other places for good design inspiration that wasn't an entertainment district. The website had an excellent filter system that helped users efficiently find the event they were looking for.
After analyzing the research I started on logo sketches. I didn't know what I wanted to name the district yet, but I knew I wanted it to be in the historic downtown. I adapted some landmarks and other icons.
After critique, they had picked number 15 and 12 as their favorites so I made more iterations of each.
I refined the sketches and made quick mockups for critique.
I made type studies to go with the logomark. I also named the entertainment district after the foundations of the city: the squares. I started color studies as well.
I refined the color palette for branding. I chose bright colors to stand out in print material and online.
I used pieces of the logo in new ways to create brand consistency over a large range of deliverables.
Previous
Next
